Duality
AI Meets Human Creativity - Testing the limits of Gen AI
Role: Creator
The Idea
I’ve been working with Generative AI tools for a few years now, but recently, the breakthroughs in video generation got me thinking—how far could I push it?
Inspired by the idea of compressing a process that typically takes months and hundreds of thousands of dollars, I set myself a challenge: create a full-fledged ad campaign in just 24 hours, using only AI tools.
The goal? To produce something as visually compelling and as high-quality as the luxury ads we see from brands like Chanel or Gucci, but in a fraction of the time and cost.
And this is how I did it...
Chat GPT
I wanted to create a "him and her" scent. I prompted chat GPT to help shape the narrative and visuals that could be used in the Campaign. The idea of a perfume line focused on duality— 2 scents that combine to complement and complete each other was developed
Mid Journey
Once the concept was clear, I used MidJourney to generate high-quality images. These served as the basis for the video model to generate from. But in order ton get conaiaten look for our models and locations It took over 6,000 generations to arrive at the final 16 shots
Magnific AI / Photoshop
to cleaned up details, enhanced the lighting, and ensured the visuals were consistent I ran the MidJourney images through Magnific AIs image enhancement model and then through Photoshop for finalrefinement.
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KLING AI
With the images ready, I turned to KLING AI to add motion. after rigerouly testing numerous other Generatave models I found the best results to come from KLING. This transforming the static visuals into dynamic video content
Premier Pro
To piece everything together—synchronizing motion, sound, and narrative into a seamless final product. While much of the process was AI-driven, the final editing still required a creative touch to ensure the pacing and impact were just right.
Eleven Labs
To generate natural-sounding narration and an immersive audio backdrop that matched the tone of the visuals. This added the emotional depth needed for the campaign to feel authentic.
Media Coverage
After the comercial Garnering 50,000 Impressions on LinkedIn I was interview by AdAge about My experience creating the work and my thoughts on the current state of the technology. Read the full article to hear my thoughts.