Hey Robbie
Ai Assistant for Gen A/Z

Addressing the Needs of Gen A/Z in the Age of AI
Since the debut of ChatGPT, Ai tools have disrupted most aspects of life online. But the team at Polyform Labs was concerned that nothing was being built intentionally for the second biggest group in the world: Gen Z and Gen A. Having deep experience building for this curious but vulnerable group, the team set out to define and design a framework for building safe, secure, and positive Ai for youth. To test our Z-Ai Framework, Robbie was born.



Design Thinking
To ensure Robbie's safety and establish user trust, we knew it was essential to design him in a way that made him completely unhackable and free of any personal data tracking. With these principles in mind, we conceptualized Robbie as a portable toy—sleek, durable, and built to withstand the daily adventures of young explorers. The cloud-like shape was a key design decision, giving Robbie a distinctive, culturally-neutral identity while also maximizing fall protection and minimizing any risk of injury if stepped on.


Playful / Practical
We also wanted to emphasize practicality, so we integrated a carabiner onto his head for easy portability, encouraging users to take Robbie everywhere. The bright, playful colors and the logo were intentional choices to reinforce Robbie's charm and communicate his technical reliability to parents. Our aim was to create a product that not only appealed to kids but also assured their caregivers of Robbie’s safety and quality, striking a balance between fun and functionality.